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NEW ; NEW: NEW: Unleashing the
Ideavirus by Seth Godin, Malcolm
Gladwell
(Unleashing the Ideavirus
[ABRIDGED] Audio CD )
This is the hottest item around:
Counter to traditional marketing wisdom, which tries to
count, measure, and manipulate the spread of information,
best-selling Author Seth Godin argues that the information can
spread most effectively from customer to customer, rather than
from business to customer. Godin calls this powerful
customer-to-customer dialogue the ideavirus, and cheerfully
eggs marketers on to create an environment where their ideas
can replicate and spread.
In lively detail, Godin looks at ways companies such as
Napster, Hotmail, GeoCities, even Volkswagen have successfully
launched ideaviruses. Godin provides all the ingredients so
anyone can start their own ideavirus epidemic. He identifies
key factors to show how any business, large or small, can use
ideavirus marketing. Now all businesses can succeed in a world
that just doesn. t want to hear it anymore from the
traditional marketers. (book desciption)
In the same line: The Anatomy of Buzz : How to Create
Word-Of-Mouth Marketing
by Emanuel Rosen
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